The Beermat Blog

Well beermats have been around for over 100 years, so they have a history most advertising media could only dream of and better still, they are functional. Genuine beermats are made from pulp board, therefore are 100% recyclable. Obviously the first companies to see the benefits of advertising on a beermat were the breweries and they continue to advertise their products on beermats to this day, in fact, they are the single highest consumer of beermats.

However, a more innovative approach to the manufacturing process means that virtually anyone can now use beermats to advertise their business, products or services. The new printing practices mean that beermats can be ordered in much smaller volumes and at a fraction of the price normally associated with short-run print orders. There are some excellent and well established beermat manufacturers based in the UK.

There are now some companies that are marketing pre-printed beermats with generic messages, perhaps ‘happy birthday’, meery christmas, or business and sales messages, such as the ‘customer is king’ or advice on how to pick up a heavy load from the floor etc. The uses are literally endless.

One regional police force in the UK even printed the picture of a man wanted for murder on a beermat. In fact the police appear to be regular users of beermats for campaign messages or information.

Another ‘innovation’, this time brought about by the purchasers of beermats is co-operative advertising, whereby one company will print their information on one side of the beermats and another company will print theirs on the reverse. Immediately the cost of the beermats has halved for both companies. Once again, there are few advertising mediums that can offer this level of flexibility. Added to which, genuine pulp-board beermats are fully functional and, depending on the design, as at home on the table in an expensive restaurant, as they are on the bar of your local.

So, there is plenty to write about beermats, you wait and see!