Beermats used in recycling campaign
It is perhaps appropriate, that when Bath & North East Somerset Council wanted to launch a campaign highlighting the need to recycle, that they should include beermats as one part of their media campaign. This is because, apart from the obvious benefit of full-colour, litho-printed beermat being able to deliver a message with impact, beermats also 100% recyclable. Clearly demonstrating that Bath & North East Somerset Council practice what they preach.
The council used buses to deliver their message, as well as posters and beermats which were distributed to local businesses. Funding for this initiative was been granted by WRAP (the Waste & Resources Action Programme) established to promote resource efficiency.
A not-for-profit company, WRAP is backed by substantial Government funding from Defra and the devolved administrations in Scotland, Wales and Northern Ireland.
Apart from being 100% recyclable, it is also worth noting that genuine beermats are produced from wood-pulp. The pulp is typically constructed from a mix of recycled paper pulp (about 85%) and Scandinavian indigenous softwood. The softwood is typically purchased from forests that adhere to the sustainable forestry programme, where more trees are planted, than felled.
Genuine pulp-wood beermats can be designed, manufactured and printed by UK based beermat manufacturers such as Thirstys.co.uk Limited, an established beermat company based in the Midlands.
This is a blog about beermats. How they are used, how they are made, who makes them and anything else that is interesting or informative.