Beermats used to promote UK limousine company
When UK based chauffeur car and limousine hire company Cars for Stars wanted to promote their service, they decided to use a different medium, electing to advertise on beermats. Cars for Stars used on side of the beermat to list their services and the other as a ‘call to action’ inviting holders to show their beermat and receive a free bottle of Champagne on any subsequent booking.
1000 beermats were ordered and these were handed out at a street carnival and the results were impressive. All 1000 beermats were distributed and as a consequence, Cars for Stars recorded some 29 responses, of which they subsequently received 10 bookings, totalling nearly £3,500. A Cars for Stars spokesman commented, “For an investment of just over £100 and 3 enjoyable hours at the street festival, we received nearly £3,500 of bookings, in terms of a return on investment, we would be hard pressed to recall anything that got close. We would thoroughly recommend beermats for any targeted campaign message”.
The beermats were designed and printed for this company by UK based beermat manufacturer, Thirstys.co.uk Limited.
This is a blog about beermats. How they are used, how they are made, who makes them and anything else that is interesting or informative.